2008-06-30

携程、CouchSurfing和OurExplorer

以前有谈过关于Lonely Planet等旅游指南书籍的看法。昨天陪一个来自CouchSurfing的美国人在上海半天,有些感触,就谈谈关于携程、CouchSurfing和OurExplorer。

携程
相信喜爱旅游的中国人90%都会知道。中国最大的旅游产品预定网站,机票、酒店、度假产品是它最大的三块产业。我本人常用的是机票预定,对他们的电话和网络服务还是比较满意的。据说携程的电话预定中心采用六西格玛方法,监督提高其服务人员的效率和质量,这点值得称赞。如果和航空公司或其他机票代理同样价格,我会首选携程。这牵扯到一个前提,价格优势。如果携程的价格比别处高,自然会倾向低价的。这也是现在“去哪儿”“酷讯”等旅游搜索引擎快速发展的原因。携程目前的主要收益来自于机票和酒店,度假产品占的份额较少,约10%。其度假产品实际是交通和住宿的合集,也是基于现有的资源。优势在于预定方便。但是,如果说道深入当地人文,还是靠旅行者自身。携程并没有介入帮助。

CouchSurfing (沙发旅游)
换沙发。免费住到当地人的家里,基于信任和交流。比较适合背包客,便宜,而且比较帮助了解当地的日常生活。但是真正能交流多少,要看你选择的房东。适合背包客的另一个原因,就是他们不需要太多的额外服务。只是一张床、一个沙发,能够过夜就好。多数的背包客旅行时会做足功课,去哪里、看什么、怎么走......我昨天遇见的Dao,他到上海才一天,已经带着上海地图,圈出要去的景点,本地的手机SIM卡,有交通卡和学生景点优惠卡,熟门熟路地坐地铁。他住过很多人家的“沙发”,多数人都是安全友善的,不过“我觉得很多时候,在交流上,我带给他们的多于他们给我的”。

OurExplorer (私人导游)
在一定意义上,OurExplorer和CouchSurfing相似,都希望人们在旅行的过程中,能更多地交流和接触当地人,深入当地文化习俗。但是途径不同。OurExplorer的媒介是当地的职业导游。搭建是一个专业的服务平台。对旅行者来说,在OurExplorer,找到的不是游记攻略、不是一张床一张机票,是对一个地方的衣食住行玩有相当了解的专业导游。人,是最大的资源。聘请私人导游,既能实现对当地的深入了解,也能减少到陌生地方旅行的烦恼。

每个人都有自己的旅行方式,各取所需就好。

2008-06-22

转发-Experiencing the World Through the Eyes of a Local

Experiencing the World Through the Eyes of a Local

By
David Cunningham

EO Sydney

As an entrepreneur, I have experienced my share of success. I sold my first business in 2007, made a lot of money and saw my story published in several books. And yet, even with all of that wealth, I felt empty and trapped in a void. I was fi nancially free, but I had a burning passion to continue self-employment and give back to others. The only question was: How?

After attending the 2007 EO Tokyo University and feeling inspired by the speakers, I took a “mini retirement.” I traveled for four months across

Europe and South America seeking out new ideas and problems that I could solve using my keen business sense. I was on a mission to make a difference in the world, and it made me feel alive. I found my calling while traveling. I had hired private tour guides in Bolivia,Peru, Cuba and Mexico to show me around. I was amazed at their passion, energy and level of intimate knowledge. I was equally shocked that these highly skilled people often earned less than US$100 per month! I wanted to help and support these guides because I respected them for trying to improve their lives.

I had the option of donating to these communities, but I knew I could do so much more. I resolved to help thousands of private tour guides, especially in underdeveloped countries, earn more money. It was an unyielding promise to help the less fortunate who were already trying to help themselves.
I followed my instincts, and a dream was born.

I quickly put the plan together. I would create a Web site that provides global exposure and user-generated ratings for tour guides around the world. This would lead to more business, which in turn meant more money for those guides struggling to feed their families. Tour guides could get paid directly in cash when they meet with the traveler, which saves them from doling out commission to local travel agents. We called this Web site OurExplorer.com.

Though I had the passion, there were a ton of problems early on. The major hurdle was deciding which location the Web site should be developed and designed from. I had zero experience in Web development and Internet marketing, so everything was new to me. We tried for nine months to develop the site out of China, but it failed. The communication was ineffective and the skills weren’t appropriate. After investing a lot of money into the fi rst site development, we had to throw it out. It was a personal challenge for me to come back from that failure. But, with the support and guidance of my Forum, I stayed focused. The fi nal Web site was officially developed in Sydney, Australia, in half the time and equal cost.

This entrepreneurial journey is different than any I’ve ever faced. A new industry has new challenges and obstacles to overcome. I had a dream to make a difference in people’s lives, but I didn’t have the knowledge to back it up. Luckily, I stuck with it, employed the right people and followed through on my goals. Now, when I want to relax, surf or play golf, I just think of those tour guides struggling to attract enough leads to support their families.

That’s my motivation to stay at the laptop and make my dream a reality. That’s my motivation to remain socially conscious.

转自:The Entrepreneurs' Organization Magazinehttp://www.eonetwork.org/octane/june2008/Pages/ExperiencingtheWorldThroughtheEyesofaLocal.aspx

2008-06-17

Jean's Bangkok Trip with Tourist Guide Irene

Irene 展示在泰国的进香拜佛方式。地点:玉佛寺,大王宫。
Irene 指出我们的所在,郑王庙,曾经泰国的地标。

泰国之行非常愉快,去了曼谷和清迈,虽然有些遗憾,来不及去普及岛享受沙滩和海浪,但曼谷的寺庙、水上集市、导游,清迈的骑象、漂流、周日市场,都让我乐不思蜀。

Irene
My tourist guide in Bangkok. She was very nice to show me around Bangkok for a whole day, combining a must-see and walking Bangkok tour. Her English is very good, with a bit Australian accent due to earlier student exchange. I didn't realize how helpful an English and Thai-speaking companion is until my next day experience to floating market. She has Chinese ancestry and has been to many cities of China, Hangzhou be her favorite. It has turned out a nice and fruitful day with her.

Proven: 1) I like this way of travel, with a tourist guide for part of the journey. I have the control to where I'm interested. Save my time and efforts to ask the way or look at maps. Save money with a local person together. Someone can bear and answer my various peculiar questions. 2) OurExplorer model can work. It is through http://www.ourexplorer.com/ that I found and booked Irene.

Some more thoughts as a client with Irene’s tour and private guiding-




  1. Language. Since it’s private guiding rather than big tour group, clients talk more with the guide. So fluent language of the client’s preference is very important. More than simple sight introduction. I quite enjoyed the accompany with Irene. With no barrier of language, we chatted over all kinds of things on Thai culture, Bangkok history, the current protests, Thai girl's marriages etc. etc.


  2. Mobile phone of the tour guides. Very important for meeting and identify among crowds.


  3. Brief communication before departure. I told Irene that I’m interested in the famous temples and see more local stuff. So she arranged a tour combining must-see and walking in Bangkok, particularly for me.


  4. The tour guide shall be familiar with the place. Know where to go and how to go. No repeating routes, or jammed in traffic for hours


  5. The tour guide's caring attitude and willing to help. Attend to client’s questions and problems. Help sorting facilities like tickets booking, transport arrangements etc. Well, this is something of personal character rather than professional requirements. I was quite touched when Irene called the other day and asked if everything was going on well with my Bangkok trip.